15.3.14

Kabaddi Joins League of Sports

A company promoted by corporate bigwigs Anand Mahindra of Mahindra & Mahindra, Piyush Pandey of Ogilvy & Mather and Rajiv Luthra of law firm Luthra & Luthra, along with sports commentator and quizmaster Charu Sharma, has launched the Pro-Kabaddi League that will be played between eight city teams later this year.
In a deviation from the T20 cricket tournament Indian Premier League where potential team owners bid for city teams,the organiser of the league Mashal Sports has approached credible names in the corporate and entertainment world and has already picked four of the eight owners.
These include Uday Kotak, managing director of the Kotak Mahindra Group, Kishore Biyani, group CEO of Future Group, Ronnie Screwvala, former owner of the UTV Group, and Rajesh V Shah, managing director of Mukand Group. GMR and Murugappa Group, too, are close to acquiring teams in the new league.
The sport is very big in rural India, which is where the next big growth in the Indian economy will be, says Rajiv Luthra, managing partner at law firm Luthra & Luthra. Each of the eight teams in the league from Bangalore, Chennai, Delhi, Jaipur, Kolkata, Mumbai, Patna and Pune will have 12 players.
Franchise owners will spend around Rs.5 crore every year on player fees, transport, logistics and franchise fee. World Sport Group is the commercial and events partner for the league.

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