30.6.14

E-shopping

Online shopping by urban consumers will more than double over the next two years in India, a Boston Consultancy Group (BCG) report states. According to the BCG digital influence study 2013-14, online shopping is expected to rise to 14% by 2016 from 6% in 2013. It also said that 25% of travel and tourism-related sales are digitally driven.

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