Hike is looking at introducing payments to its messaging platform, as it aims to become the default choice of app for consumers using 4G data, upstaging market leader WhatsApp in India.
India's first homegrown messaging platform is banking on its changed timeline and in-built camera, popular features on rival chat apps like Snapchat and WhatsApp, to raise its user base and daily engagement levels, which are critical requirements before it begins monetising in its largest market.
“Over time, it's natural for us to have shopping, I would be lying in 2016 that we're not going to do it.
I can't promise when but it's (payments) going to happen sooner or later,“ said Kavin Bharti Mittal, founder and CEO of Hike Messenger."Payments will be an enabler for making purchases across micro apps... end of next year you will see us talking much more about this side of the vision,“ he added.
Hike plans to integrate payments into the app, and will look at making the messenger as a platform for making purchases from the app, a model which has a resemblance with WeChat.