Reliance Jio Infocomm has overtaken Kumar Birla-led Idea Cellular in revenue market share and nearly closed in on Vodafone India on this key performance metric in the March quarter as incumbent carriers continued to struggle amid continuing pricing aggression from the Mukesh Ambani-controlled 4G newcomer.
Jio’s revenue market share has widened almost to 20% in the fiscal’s fourth quarter — reflecting a whopping 443 basis points sequential spurt — stealing a march over No. 3 carrier by users, Idea, which saw its RMS share slump nine bps on quarter to 16.5%. No. 2 ranked Vodafone India’s 21% revenue share – up 76 bps on-quarter – was just a touch above Jio’s.
Sunil Mittal-led Bharti Airtel though defended its revenue share leadership by notching up a 92-bps sequential gain to take its revenue market share to nearly 32% in the March quarter, it was helped in part by contribution from Tata Teleservices’ revenue numbers.
Airtel has an intra-circle roaming pact with Tata Tele, whose consumer mobility business the market leader is buying.
Jio’s robust RMS numbers come ahead of Idea and Vodafone India’s much awaited merger likely to close this month, which will create a Rs.63,000-crore revenue entity with some 430 million subscribers. Together, Vodafone and Idea will emerge as the market leader with 37.5% RMS and, by user base, followed by Airtel and Jio.
Circle-wise AGR shows Jio is already ‘No. 1’ or `No. 2’ in 18 circles and has over 25% AGR market share in 15 circles. Jio also “benefitted from a rise in on-net calls” during the quarter, referring to Jio-to-Jio calls.