Whether because the electoral campaign is so long drawn out or the BJP feels its advertising material needs to be buttressed, the party has come out with yet another slogan which will be introduced in the later phases of the polls. The earlier slogans centered around Modi. First it was ‘Modi Hai Toh Mumkin Hai’, later ‘Phir Ek Baar Modi Sarkar’, and ‘Chowkidar Modi’. The new catch line is ‘Kaam Ruke Na, Desh Jhuke Na (The work should not stop, the country should not bow)’. This is meant to reinforce two themes. The ongoing development work should be allowed to continue. And that the nation must be strong and not falter, an indirect allusion to the Balakot air strikes.