BCCI rakes in the moolah

Star offered to spend ₹6,138 crore to effectively monopolise cricket coverage in India, outbidding two deep-pocketed rivals in the high-stakes race to beam live the matches hosted by the sport’s richest administrator at its home.

The offer, at ₹60.18 crore per match over the next five years, makes Star India the undisputed leader in cricket broadcasting as the television company already owns the rights to telecast the Indian Premier League and all ICC tournaments until 2023. Star India had paid ₹16,347.5 crore for IPL rights for the next five years.

The e-auction, a first in global sports, ran into the third day and also saw participation from Sony Pictures Networks India and Reliance Jio. While the three bidders sought the global consolidated rights — for both television and digital platforms — SPN’s final bid of ₹6,118.59 crore fell short by ₹19.51 crore.

Incidentally, the average per match payout of ₹60.18 crore in the latest deal has surpassed IPL’s per match offer of ₹54.5 crore.

While six companies had initially picked up the tender documents, Facebook, Google and YuppTV did not bid. The auction started on April 3, with an initial bid of ₹4,176 crore. On Wednesday, the bidding gathered momentum and crossed the ₹6,000-crore mark.

According to the future tours programme, BCCI is expected to host 18 matches in year one, 26 in year two, 14 in year three, 23 in year four, and 21 in year five. The board had kept ₹43 crore per match as the base price for first year and ₹40 crore per match each for the next four years.

In 2012, Star India had bagged the rights with its bid of ₹3,851crore (₹43 crore per match). The closest second bid was of SPN (then Multi Screen Media) at ₹3,700 crore.

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