Mahua spirit to be sold at MP tourism bars as ‘heritage liquor’

The Madhya Pradesh government has allowed sale of mahua liquor in bars of MP tourism corporation. It will be brewed locally as part of a tribal empowerment drive, and the government plans to take it to the other states and abroad.

The notification for production of mahua as ‘heritage liquor’ — announced by CM Shivraj Singh Chouhan some time ago — was issued on Tuesday. It will be manufactured by two self-help groups in tribal majority districts of Dindori and Alirajpur. Excise commissioner Rajeev Chandra Dubey tsaid that the brand name ‘Mond’ has been suggested by Alirajpur locals and the government will take a final decision soon.

As a pilot project, mahua will be first served in 18 hotels and bars run by MP Tourism. Production will be based on the response and there is no target set, Dubey said. Price is yet to be decided but the quality of liquor will be at par with any reputable brand, an officer said. Depending on response, the government will take a call on opening sale counters.

Officials say it’s the first time that local mahua liquor is being manufactured in a professional way. The manufacturing process will follow research carried out by Vasant Dada Sugar Institute in Pune.

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