‘Bengaluru – BE U’ (be you)

A logo that signifies Bengaluru’s 480-year history and its future-first outlook, Brand Bengaluru, was unveiled. The logo, which was selected from 1,350 entries, highlights the tagline, ‘Bengaluru – BE U’ (be you). The logo is expected to build the city’s image on the global stage.

IT-BT and tourism minister Priyank Kharge said the logo would be used to enhance tourism in Karnataka, while giving citizens an identity to connect with.

Kharge said they zeroed in on ‘Be U’ because the city is known for its cosmopolitan nature that allows every citizen individuality while providing a sense of belonging. “The logo has a touch of Kannada and English,” he said.

The logo was unveiled amid festivities at Vidhana Soudha, which was opened up for Open Street, in the presence of Bengaluru development minister K J George, Gandhinagar MLA Dinesh Gundu Rao, Shantinagar MLA NA Haris, and Bengaluru mayor R Sampath Raj.

The department had called residents to present their ideas for a logo. Nammur, a city-based design firm started by two former bankers, presented the winning design and won a cash prize of Rs.5 lakh to promote the design across commercial establishments.

Kharge said the logo would enhance the city’s status on a global platform. “We have a rich history and it deserves to be showcased to the world. Bengaluru is fast growing but is deeply rooted in its 480-year-old heritage. Weaving stories of how the city became one of the leading metropolises of the world will be key to promoting Brand Bengaluru,” he said.

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