Brand IPL Gets Stronger

There's no stopping the Indian Premier League. As it continues to attract viewers and advertisers, the brand value of the 20-over format league has soared to $5.3 billion, as per global valuation and corporate finance advisory firm Duff & Phelps.

A controversy-free edition with highly competitive matches and an astronomical jump in the title rights value (Rs.2,199 crore for next five years) thanks to Vivo, has resulted in a 26% boost in the valuation. As per Duff & Phelps' last year's report, the value of IPL was at $4.2 billion.

Incidentally, IPL has protected its brand value, which has always remained more than its franchises, unlike clubs of English Premier League, where clubs' value is far bigger. But what's more important is that on an average, all the franchises have seen their valuation grow by 34%.

While MI's valuation has increased 36% to $106 million from $78 million in 2015, Shah Rukh Khanowned Kolkata Knight Riders' valuation grew 29% to $99 million from $77 million in 2016.

Virat Kohli-captained Royal Challengers Bangalore, despite not having a good season, remained at number three and saw a 31% jump in its valuation to $88 million. The report, in its 4th year, has not valued Rising Pune Supergiants, Gujarat Lions, Chennai Super Kings and Rajasthan Royals.

The report has reiterated on how IPL has been a money spinner in season 10, which clocked advertising revenue of about Rs.1,300 crore.

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