When it comes to televisions, it is the big screen that Indians are going for. Increased content consumption on platforms such as Netflix, Amazon, YouTube and Hotstar — buoyed by a crash in data prices — has fuelled the demand for 55-inch and larger category of ‘smart’ internet TVs, outpacing the growth witnessed by smaller screens.
The trend has gathered pace over the past two years or so, prompting companies to launch more and more TVs with larger screens compared to the massive focus they earlier had on screens such as 24- and 32-inch. These include Ultra HD (high-definition) TVs, OLEDs and new-age 4K screens.
Top officials from companies such as Sony, LG, Panasonic and even homegrown Vu TV say the trend is only going to get stronger as prices of panels come down and popularity of larger screens picks pace.