After Punjab Congress president Captain Amarinder Singh's Canadian tour hit a roadblock, he has decided to go full-throttle back home with as many as 80 events planned under his `Coffee with Captain' campaign. After his return from the US, Amarinder's the interactions with voters, mainly some meetings with farmers, will now go on for at least three more months.
Sources in the Punjab Congress said that the plan worked out by political strategist Prashant Kishor got Amarinder's nod on Sunday and nitty-gritty of interactions with different communities farmers, women, teachers and traders will be now worked out.
In his trademark style, Kishor's team Indian Political Action Committee (I-PAC) will also be finalizing the branding for each sub-campaign and the interactions with farmers will be held in village-like ambiance with the audience seated on cots. The theme `Coffee with Captain' will also be changed from time to time. Alongside, other campaigns will be launched to keep pace with the rival parties.
Amarinder's direct interactions in smaller towns in the heartland of Punjab will also help the Congress counter Aam Aadmi Party's `Punjab Dialogue' launched recently , as part of which its leaders are taking feedback from the youth for the manifesto. “AAP's Punjab dialogue does not have its tall leaders like Arvind Kejriwal interacting with people as was the case in Delhi Dialogue. This is where Amarinder's mass contact with so many voters from different section is expected to of the society is expected to have more impact,“ said a Congress leader.
So far, Amarinder has held four sessions of `Coffee with Captain' in Chandigarh, Amritsar, Ludhiana and Patiala.
Even though there were plans to revive it after Amarinder's return with a few interactions, it has now been decided to go full throttle. So far, 5,000 students have attended the events held under the campaign.
The Amritsar MP is going in for an image makeover by holding extended meetings with party workers, besides embarking on his campaign for `barrier-free' two-hour spontaneous interactions with college students. In the next phase, he is likely to be meeting farmers across Punjab, depending on the logistics and the availability of the targeted community .
Rival parties have been closely watching response to the `Coffee with Captain' campaign, which is a new experiment for the state.
Sources in the Punjab Congress said that the plan worked out by political strategist Prashant Kishor got Amarinder's nod on Sunday and nitty-gritty of interactions with different communities farmers, women, teachers and traders will be now worked out.
In his trademark style, Kishor's team Indian Political Action Committee (I-PAC) will also be finalizing the branding for each sub-campaign and the interactions with farmers will be held in village-like ambiance with the audience seated on cots. The theme `Coffee with Captain' will also be changed from time to time. Alongside, other campaigns will be launched to keep pace with the rival parties.
Amarinder's direct interactions in smaller towns in the heartland of Punjab will also help the Congress counter Aam Aadmi Party's `Punjab Dialogue' launched recently , as part of which its leaders are taking feedback from the youth for the manifesto. “AAP's Punjab dialogue does not have its tall leaders like Arvind Kejriwal interacting with people as was the case in Delhi Dialogue. This is where Amarinder's mass contact with so many voters from different section is expected to of the society is expected to have more impact,“ said a Congress leader.
So far, Amarinder has held four sessions of `Coffee with Captain' in Chandigarh, Amritsar, Ludhiana and Patiala.
Even though there were plans to revive it after Amarinder's return with a few interactions, it has now been decided to go full throttle. So far, 5,000 students have attended the events held under the campaign.
The Amritsar MP is going in for an image makeover by holding extended meetings with party workers, besides embarking on his campaign for `barrier-free' two-hour spontaneous interactions with college students. In the next phase, he is likely to be meeting farmers across Punjab, depending on the logistics and the availability of the targeted community .
Rival parties have been closely watching response to the `Coffee with Captain' campaign, which is a new experiment for the state.
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