India’s print circulation grows

The circulation of India’s print publications grew at the compound annual growth rate of 4.87% between the end of 2006 and the end of 2016, to 62 million a day, the Audit Bureau of Circulation announced. ABC is a non-profit that audits circulation figures of newspapers and magazines.

Over the past 10 years, ABC data shows, 23.7 million copies have been added to the circulation of Indian newspapers and magazines.

ABC data from 2006 to 2016 shows that it is regional language newspapers that have contributed the most to the growth story with Hindi, Telugu and Kannada being the top three language publications that grew at a CAGR of 8.76%, 8.28% and 6.40% respectively. English media publications grew at a CAGR of 2.87% in the same period.

India has among the highest growth rates for print in the world. Between 2013 and 2015, the circulation of Indian dailies grew 12% while that of those in markets such as Australia, France, Germany, the US, and Japan all saw a 3-6% decline. The UK saw the highest decline of 12% in this period.

ABC predicted that print media advertising revenue would grow at 8% CAGR to ₹29,600 crore by calender year 2021. TV ad revenue is expected to grow 14.4% to ₹39,410 crore, and digital by 30.8% to ₹29,450 crore in the same period.

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