Latte Index

A “Latte Index” of sorts created by ValuePenguin shows that a customer buying a tall latte at Starbucks in Russia will feel like they’re spending $12.32 when you take into account the relative cost of other goods, including food, in that country.

ValuePenguin is a research company whose mission is to help consumers better understand their purchasing decisions.

The average price of a tall Starbucks latte in the U.S. is $2.75. Rather than simply convert the price according to currency, ValuePenguin then analyzed the relative cost of one of the drinks in 44 countries using data from Euromonitor International and a converter that takes World Bank data into account.

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